Telling Tales Festival September 16 2012
Posted by Sharon Lacey
on Apr 29, 2012
About the Telling Tales Festival
Our Mission is to build a national festival that promotes children’s stories, music and a love of reading, while
raising awareness and support for literacy in our community.
• The fourth annual Telling Tales Festival will take place on Sunday, September 16, 2012, at the very picturesque
and historic Westfield Heritage Village in Rockton, Ontario. The Festival features more than 20 of Canada’s
leading children’s authors, illustrators, storytellers and musicians. Aside from the opportunity to meet these
stellar presenters, get their autographs, and chat with costumed literary and history characters that roam the
village throughout the day, Festival attractions include a Giant Book Swap, Children’s Activity Centre, contests,
prizes, and more
• We conservatively estimate that 7,000 children and their families will visit this year (up from 6,000 in 2011)
• Both the Hamilton public and Catholic school boards are committed to boosting attendance by offering free
transportation and lunch to our visitors from high priority schools. Once again we expect to be able to give
over 1,000 of these special guests a wonderfully unique and memorable family experience
• Telling Tales is an award winner! The Festival Won the 2010 Tourism Hamilton Award of Excellence for
Medium Festival of the Year, was named Recipient of a Rotary International Zone Award for a project that
“builds community and bridges continents” and is Nominated for an FEO Top 100 Festivals of Ontario 2011
Award
• Our marketing message reaches families from across Hamilton and the surrounding regions of Brantford,
Burlington, Oakville, Milton, Kitchener, Cambridge, Guelph, and London
• From May through mid-September our marketing campaign reaches out to the Hamilton community and
beyond to capture over 1,500,000 people. Our campaign is supported by our media partners – CHML/Y108,
CHCH and The Hamilton Spectator – and an extremely strong network of community partners and
supporters that include Hamilton Conservation Authority, Tourism Hamilton, Canadian Children’s Book
Centre (a national organization), local school boards, Hillfield-Strathallan College, daycares, community
centres, YMCA of Hamilton, Burlington, Brantford, Boys and Girls Club, Big Brothers and Big Sisters, local
businesses and over 10 local Rotary clubs
• Every aspect of our marketing campaign (including our fast-growing Facebook page, Twitter feed and You Tube
site) is designed to drive people to our popular website www.tellingtales.org (3,000 unique visitors last
September)
• Telling Tales is the true story of a whole community working together to raise readers.
• We invite you to join us! Our full package of sponsor options and benefits is available now…
Our Mission is to build a national festival that promotes children’s stories, music and a love of reading, while
raising awareness and support for literacy in our community.
• The fourth annual Telling Tales Festival will take place on Sunday, September 16, 2012, at the very picturesque
and historic Westfield Heritage Village in Rockton, Ontario. The Festival features more than 20 of Canada’s
leading children’s authors, illustrators, storytellers and musicians. Aside from the opportunity to meet these
stellar presenters, get their autographs, and chat with costumed literary and history characters that roam the
village throughout the day, Festival attractions include a Giant Book Swap, Children’s Activity Centre, contests,
prizes, and more
• We conservatively estimate that 7,000 children and their families will visit this year (up from 6,000 in 2011)
• Both the Hamilton public and Catholic school boards are committed to boosting attendance by offering free
transportation and lunch to our visitors from high priority schools. Once again we expect to be able to give
over 1,000 of these special guests a wonderfully unique and memorable family experience
• Telling Tales is an award winner! The Festival Won the 2010 Tourism Hamilton Award of Excellence for
Medium Festival of the Year, was named Recipient of a Rotary International Zone Award for a project that
“builds community and bridges continents” and is Nominated for an FEO Top 100 Festivals of Ontario 2011
Award
• Our marketing message reaches families from across Hamilton and the surrounding regions of Brantford,
Burlington, Oakville, Milton, Kitchener, Cambridge, Guelph, and London
• From May through mid-September our marketing campaign reaches out to the Hamilton community and
beyond to capture over 1,500,000 people. Our campaign is supported by our media partners – CHML/Y108,
CHCH and The Hamilton Spectator – and an extremely strong network of community partners and
supporters that include Hamilton Conservation Authority, Tourism Hamilton, Canadian Children’s Book
Centre (a national organization), local school boards, Hillfield-Strathallan College, daycares, community
centres, YMCA of Hamilton, Burlington, Brantford, Boys and Girls Club, Big Brothers and Big Sisters, local
businesses and over 10 local Rotary clubs
• Every aspect of our marketing campaign (including our fast-growing Facebook page, Twitter feed and You Tube
site) is designed to drive people to our popular website www.tellingtales.org (3,000 unique visitors last
September)
• Telling Tales is the true story of a whole community working together to raise readers.
• We invite you to join us! Our full package of sponsor options and benefits is available now…