Kim MacDonald is an award winning broadcaster who has been at The Weather Network since 1998. Kim is also a spokesperson for Breast Cancer Canada. Kim talked about how cell phones and social media changed weather broadcasting and the potential impacts of AI on future forecasts. Kim said she started as a co-host on a morning show before moving to The Weather Network. Things started to change with the advent of social media and Facebook. The smart phone made everyone a weather watcher and on site reporter, sending videos, photos and data to the network. And now there is AI. By looking at photos of the atmosphere for the past 40 years AI can make an accurate (80%) seven day forecast. But climate change is making the 40 year historical data not as relevant today and the human touch is needed to adjust the AI forecasts. AI is being tested to provide weather reports for specific target areas.